When You Hire Me—

Who Do I Work For...
Really?

When I start working with any client, I always try to help them understand one very important thing:

When you hire me, I don't work for you...

I work for your prospects and customers ... helping them find what they're looking for...

Because I know ... if I help you be more effective in providing your prospects and customers what they are looking for, want, and need...

Then those prospects and customers will reward you with their business...

So you can justify rewarding me ... by compensating me for what I did to boost your business through my work.

Why Is That Important?

I'm stunned by how so many business owners fail to grasp the critically important, yet so universally ignored simple truth that motivational speaker and sales trainer, Zig Ziglar, so tirelessly emphasizes as the foundational principle underneath all business success:

"You can have anything you want out of life — as long as you're willing to help enough other people get what they want."

That's why the foundation stone underneath everything I do is to help you have the most effective message possible — and present it in the most effective way I can devise to successfully:

• Introduce you to your prospect or customer so they know who you are.
• Help your prospect or customer like you.
• Help your prospect or customer know they can trust you.
• Position your business effectively so you stand above 90% of your competition in your prospect's or customer's mind.
• Help them solve their problem by:
• Answering your prospect's or customer's question.
• Identifying their burning desire.
• Helping them solve their problem or allay their fears.
• Helping them make the best decision they can make — a decision that's in their own best personal interest.
• And do it all honestly and ethically.

Because if you don't do these things and do them well ... you become just another voice in the noise — just another frog in the big pond...

Just nobody in particular ... leaving you with little or no competitive advantage...

So you get eaten alive by the sharks lying in wait to take you and your business down.

You Can't Fake It

I often see business web sites where the business claims they are "client focused" ... or they're "customer centric" ... or "customer-oriented".

Do you know what real, ordinary, breathing, living people think when they see that kind of stuff on your website or in your printed literature?...

"Baloney!"  or perhaps some other less nice word to express their opinion of you.

And guess what...

You'll make a far better impression if you dazzle them with an unexpected shock they rarely see anywhere else...

By behaving so it looks like you're actually interested in helping them figure out how to solve their problem.

That's a rare experience for them, and you'll be permanently etched in their memory as someone to listen to when they seek information or advice.

So why don't others do that?

I even see web sites by "web development" companies and site designers where they say the same kinds of things. Or they tell you how good they are at creating "a spectacular first impression" for your prospects if you let them design your web site.

Anyone who talks like that doesn't have a lick of sense about real users with real questions or real problems going to real websites or searching real advertisements to get real answers to real needs.

What Do Your Prospects and Customers Really Want?

The people you're trying to reach aren't looking for "a spectacular impression" — whether it's their first or not...

They just want help.

And if you provide them with what they're looking for, you'll have the keys to the kingdom ... the combination to the safe ... your own personal Fort Knox.

Perhaps those nonsense, baloney words others use sound good to the business owner or the person who wrote the copy or designed the website...

But if I ... or most other potential customers ... see that kind of copy when looking for a solution to a problem, "customer centric", or "customer focused" are nothing more than empty words put together by some advertising hack who's too cotton-pickin' lazy to bother conversing with me or them in a language we want to hear.

Do You Make A Difference
In Your Prospect's Or Customer's Life?

You've probably seen big corporations emblazon "Our People Make the Difference" on trucks, advertising materials, and other materials ...

Yet when you see it, don't you silently wonder, "What difference?"...

Because when it comes to actually solving your problem, you know full well you're just a number on their computer or on a cash-register receipt.

So when I create copy for websites or advertising copy, I am very careful to focus everything I create on one specific person — your prospect or your customer...

Focused on what they want ... what they need ... helping them conclude that you have the best solution to whatever it is they're looking for...

So they don't feel the need to "shop around" for someone better — because they already know ... you're the best.

Get Over Yourself...
Just Give Them What They Want

You can't impress people by emblazoning your "Mission Statement" in your advertising.

I do my own market research by interviewing real people who use real computers and real web browsers to visit real websites to find what they really want. And when I ask them about their experiences, I get a real ear-full.

I've long since lost count of how many people have told me they hate mission statements on websites — that, and sites carrying on and on about how great the company is, like the bore at a party...

With not a word about what they — the prospect or customer — might want.

When people visit your website or read your literature, they have one thing on their mind: Can you help me solve my problem?

They don't want to hear you talk about how many years you've been in business ... or your super-duper, state-of-the-art, fancy-schmantzy, best-you-can-find-in-the-universe customer service.

But they do want to know your story so they can decide whether they trust you or not, and part of that story is how long you've been in business and how well you take care of customer needs — which really means ... their needs.

No. There's no contradiction in what I just said.

The secret isn't in what you tell them...

It's how you tell them that makes or breaks the sale.

That's Why...

And that's why I put so much work into crafting your message so it tells the important things about your business that your prospects and customers need and want to know...

But I do it in a way that leaves no question that you are their best choice over any of your competition.

It's not easy to do — especially if you haven't subjected yourself to the extensive knowledge, experience, and training I've spent years accumulating...

Accumulating it so you don't have to figure it out on your own.

That way, you can take care of your business...

And let me handle the dirty work.

Give Me A Call

If you want to plug the holes in your marketing by getting a better, more effective message into the hands of your prospects and customers...

If you want to close that profit gap between the money you're currently bringing in — versus the money you should be bringing in if you had smarter marketing communications and better copy...

You know the drill:

Give me a call at  (970) 667-6736,  or  email me and let me know what you're looking for and we can talk about how I can help you.